Whenever I have a chiropractor approach me and speak about how pay per click advertising on Google and Yahoo is the best thing since sliced bread, I sit back and smile. When chiropractic practices or other small business newbies first break into internet marketing, usually these paid mediums are the first types of marketing exploited since they appear to be quick, simple, and promising in returns. Quite honestly, there excitement is only natural, as it feels like a big accomplishment to begin to market on the internet. Now, it is possible to run highly profitable Google Adwords campaigns, however, the hard reality is most spend thousands upon thousands in hard knocks with nothing to show.
In the realm of chiropractic marketing, Im sometimes called the expert, sometimes referred to as the YouTube chiropractor, or innovator of social networking and video marketing. I like all these terms, and I use my expertise to teach other chiropractors how to utilize free marketing to bring new patients through their doors and excess money into their pockets. But first, let me confess something---
I need to confess that for a very long time I was running pay per click marketing. I was using it, as well as starting amazing campaigns that raked-in nearly 15 new patients each month. Was this success instantaneous? No! I dished-out $10,000 on this type of marketing before I found what was really cost effective. I luckily had the money to lose that allowed me to learn these tips and tricks, but if you dont have money to loose, I say stay away from pay per click like the plague.
So, what can you do if you're trying to get the most bang for your buck in this economic crisis that we are facing? Well, I strongly feel that harnessing free mediums of chiropractic marketing and advertising first is where you should begin. One of the main reasons is because there is no financial risk, period! Another reason is because websites like YouTube, Facebook, and MySpace are in the top 8 most popular and visited websites in the world.
You are simply putting your message and your story in front of masses of targeted people. You can meet people that have the exact same interests as you along with tons of members in your local community. With a simple click of a mouse you can be spreading your chiropractic message and promoting your practice like wildfire.
Video marketing is also going to stomp the search engines like Google and Yahoo in 2009 so be prepared. Over 50% of all online content at this moment is video and it will continue to dominate the organic search results for years to come. People get a chance to see and know you before ever walking into your chiropractic office. This is great PR and and has been shown to be the best virtual medium for acquiring new chiropractic patients on the planet!
If you choose to utilize pay per click (PPC) for your chiropractic marketing and advertising, make sure to set a daily spending limit. This was a rookie mistake that I made about 5 years ago when I dove in. You can literally specify that you only want to shell-out $20 dollars a day and Google will run your ads sporadically and dispersed so you will still get exposure. I didn't set a limit originally and I unintentionally spent about $130 my first day!
This isnt to say that pay per click will not benefit you, because it will in some way. There are some chiropractors that scream to the hills that theyre getting 40 new patients a month, but these kinds of figures arent realistic. Make sure that what youre spending makes sense for what youre getting back, profit-wise. Its a good idea to create a header for your video such as shoulder pain as opposed to the name of your practice. When you gear your marketing material towards the needs and concerns of the potential patients, youll get a much better return on your investment (ROI). - 15433
In the realm of chiropractic marketing, Im sometimes called the expert, sometimes referred to as the YouTube chiropractor, or innovator of social networking and video marketing. I like all these terms, and I use my expertise to teach other chiropractors how to utilize free marketing to bring new patients through their doors and excess money into their pockets. But first, let me confess something---
I need to confess that for a very long time I was running pay per click marketing. I was using it, as well as starting amazing campaigns that raked-in nearly 15 new patients each month. Was this success instantaneous? No! I dished-out $10,000 on this type of marketing before I found what was really cost effective. I luckily had the money to lose that allowed me to learn these tips and tricks, but if you dont have money to loose, I say stay away from pay per click like the plague.
So, what can you do if you're trying to get the most bang for your buck in this economic crisis that we are facing? Well, I strongly feel that harnessing free mediums of chiropractic marketing and advertising first is where you should begin. One of the main reasons is because there is no financial risk, period! Another reason is because websites like YouTube, Facebook, and MySpace are in the top 8 most popular and visited websites in the world.
You are simply putting your message and your story in front of masses of targeted people. You can meet people that have the exact same interests as you along with tons of members in your local community. With a simple click of a mouse you can be spreading your chiropractic message and promoting your practice like wildfire.
Video marketing is also going to stomp the search engines like Google and Yahoo in 2009 so be prepared. Over 50% of all online content at this moment is video and it will continue to dominate the organic search results for years to come. People get a chance to see and know you before ever walking into your chiropractic office. This is great PR and and has been shown to be the best virtual medium for acquiring new chiropractic patients on the planet!
If you choose to utilize pay per click (PPC) for your chiropractic marketing and advertising, make sure to set a daily spending limit. This was a rookie mistake that I made about 5 years ago when I dove in. You can literally specify that you only want to shell-out $20 dollars a day and Google will run your ads sporadically and dispersed so you will still get exposure. I didn't set a limit originally and I unintentionally spent about $130 my first day!
This isnt to say that pay per click will not benefit you, because it will in some way. There are some chiropractors that scream to the hills that theyre getting 40 new patients a month, but these kinds of figures arent realistic. Make sure that what youre spending makes sense for what youre getting back, profit-wise. Its a good idea to create a header for your video such as shoulder pain as opposed to the name of your practice. When you gear your marketing material towards the needs and concerns of the potential patients, youll get a much better return on your investment (ROI). - 15433
About the Author:
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