I believe one of the best copywriters who ever lived was Gary Halbert. He wrote some of the most profitable letters and space ads on history. And, on top of all that, he was a fantastic teacher of copywriting as well.
One of the things I learned from Gary is the importance of making things easy on yourself. For example, let's say you want to write an ebook on losing weight.
What should you do?
Well, maybe you can study horse racing. Maybe you can spend years around the best horse trainers to find out what their secrets are. Maybe you can get in with the inner circle of horse racing. But is all of that time, work and stress necessary? Not at all. There is a much more hassle-free method to getting everything you need to know about horse racing.
Instead of doing things the hard way, Gary would recommend you go out and buy the top selling books and ebooks on dieting. Then you clam up in your office or the library and read. While reading jot down notes. Lots of them. And take out all of the unique, exclusive dieting tips, tricks and secrets in each of those best sellers.
Armed with this research you write your version of a health and fitness book. Only this book has all the great info from the other books you read. The exclusive details that bring value to your book. The end product is a book filled with the very best information on health and fitness.
That's the way to do it.
You can do the same thing when creating advertising. In fact, this works great if you have to craft a sales message on the fly for any kind of media.
The formal name for this strategy is... swiping ads. And it really does make it easier. Back in 1996, Gary taught a little bit about swiping during a seminar in Florida. The main focus of the seminar was on swiping great ads for your own promotions.
You do not have to become a great copywriter to swipe. Learn to do it the right way and a lot of obstacles to creating advertising that works will disappear.
Do that and you'll experience these benefits...
** Writer's block will no longer exist. You'll know where to start and ad. You'll no longer be figuring out what to say. Because the swipe ads give you all that information.
** You'll crank out ads in record time. The swipe ad is there to help you write faster. You no longer have to figure out what to say to a prospect. Everything is there for you in the swipe.
** The ads you write could be three times more responsive. Think about it. You are essentially modeling success. When you do that success is on your side.
Don't even think about writing another ad before you have a swipe at your side. - 15433
One of the things I learned from Gary is the importance of making things easy on yourself. For example, let's say you want to write an ebook on losing weight.
What should you do?
Well, maybe you can study horse racing. Maybe you can spend years around the best horse trainers to find out what their secrets are. Maybe you can get in with the inner circle of horse racing. But is all of that time, work and stress necessary? Not at all. There is a much more hassle-free method to getting everything you need to know about horse racing.
Instead of doing things the hard way, Gary would recommend you go out and buy the top selling books and ebooks on dieting. Then you clam up in your office or the library and read. While reading jot down notes. Lots of them. And take out all of the unique, exclusive dieting tips, tricks and secrets in each of those best sellers.
Armed with this research you write your version of a health and fitness book. Only this book has all the great info from the other books you read. The exclusive details that bring value to your book. The end product is a book filled with the very best information on health and fitness.
That's the way to do it.
You can do the same thing when creating advertising. In fact, this works great if you have to craft a sales message on the fly for any kind of media.
The formal name for this strategy is... swiping ads. And it really does make it easier. Back in 1996, Gary taught a little bit about swiping during a seminar in Florida. The main focus of the seminar was on swiping great ads for your own promotions.
You do not have to become a great copywriter to swipe. Learn to do it the right way and a lot of obstacles to creating advertising that works will disappear.
Do that and you'll experience these benefits...
** Writer's block will no longer exist. You'll know where to start and ad. You'll no longer be figuring out what to say. Because the swipe ads give you all that information.
** You'll crank out ads in record time. The swipe ad is there to help you write faster. You no longer have to figure out what to say to a prospect. Everything is there for you in the swipe.
** The ads you write could be three times more responsive. Think about it. You are essentially modeling success. When you do that success is on your side.
Don't even think about writing another ad before you have a swipe at your side. - 15433
About the Author:
Learn How To Write Ads that make money and other stealth marketing secrets by going to www.JohnAnghelache.com.
