Everyone with an email account receives marketing emails. In today's high paced technology savvy environment it's hard to avoid. But despite this fact certain marketing emails are more effective than others, especially the ones that are so attention grabbing that they entice the reader to click on the links inside. Email Management guides like Constant Contact make it simple to produce the most efficient, highest converting marketing emails. This is the ideal manner in which to test out marketing plans for your business!
How do I figure out which format is better you say? Its easy! Email managers let you to divide recipient lists into groups, allowing you to send Group A an email, say it's called Marketing Email A, and Group B Marketing Email B. For Example: Email A is a text rich, detailed email, about 2 exclusive product deals with a few small photos of each one, advertising a limited time deal with a link. Email B shows 5 products, with a small amount of text, a small picture of each product, and a link next to each one.
The email manager can track which email gets opened, which links within the email get clicked, and it can even tell you if the readers click through to a certain page on your website for example the "Buy" page! This is the most effective way to create emails that convert for your website. This takes some trial and error, but dont worry, it isnt a shot in the dark.
What is important is to test out two or three specific email formats that are distinct and different from each other. Then, when you see what works, improve on it and test the format even further. As your tests progress you will learn which formats work best for your product. Maybe long descriptive emails with 2 products convert better than emails with 5 products. Maybe putting links in the body of the text works better than a list. Maybe many pictures convert better than text, or vice versa. The results will be different for each product or service.
Real Life Application: A colleague of mine at a travel agency discovered that the highest conversion was on emails that had pictures of an exclusive resort deal that she was promoting. The rate of conversion for these emails were 65% higher than emails that had the same deal next to 4 other ones that were just as good!
Using an email management program and taking these measured steps will provide definitive evidence of the most effective email structure. You will see which kind of email has higher conversion rates, write new emails incorporating these new ideas, and then sit back and see how well it works! - 15433
How do I figure out which format is better you say? Its easy! Email managers let you to divide recipient lists into groups, allowing you to send Group A an email, say it's called Marketing Email A, and Group B Marketing Email B. For Example: Email A is a text rich, detailed email, about 2 exclusive product deals with a few small photos of each one, advertising a limited time deal with a link. Email B shows 5 products, with a small amount of text, a small picture of each product, and a link next to each one.
The email manager can track which email gets opened, which links within the email get clicked, and it can even tell you if the readers click through to a certain page on your website for example the "Buy" page! This is the most effective way to create emails that convert for your website. This takes some trial and error, but dont worry, it isnt a shot in the dark.
What is important is to test out two or three specific email formats that are distinct and different from each other. Then, when you see what works, improve on it and test the format even further. As your tests progress you will learn which formats work best for your product. Maybe long descriptive emails with 2 products convert better than emails with 5 products. Maybe putting links in the body of the text works better than a list. Maybe many pictures convert better than text, or vice versa. The results will be different for each product or service.
Real Life Application: A colleague of mine at a travel agency discovered that the highest conversion was on emails that had pictures of an exclusive resort deal that she was promoting. The rate of conversion for these emails were 65% higher than emails that had the same deal next to 4 other ones that were just as good!
Using an email management program and taking these measured steps will provide definitive evidence of the most effective email structure. You will see which kind of email has higher conversion rates, write new emails incorporating these new ideas, and then sit back and see how well it works! - 15433
About the Author:
In his marketing blog Charles Newman discusses the rewards of online marketing for SMB's. He provides the best marketing tipsfor low budget marketing efforts with online tools and social media.
