Interpreting the big increase in Web purchasing, a survey by Forrest Research claimed that expected Internet buying would grow to over $200 billion in 2008, compared to $96 billion in 2003. So who are responsible for all those purchases?
The main part of this group of buyers is women, young mothers to be more specific, who, as consumers, claim that they choose the Internet, so they can stay away from the crowds and don't have to spend that much time travelling around, as well as being able to set products against each other and therefor spend less money.
In 2003, adult females between 18-34 year of age comprised 15% of World Wide Web users. Together, they were responsible for 24% of sales made from perfume and cosmetic sites, 20% of clothing purchases, and 22% of the total of luxury items and jewelry.
A total of 50% of all World Wide Web purchases are made by a individual in a home where the main income comes from someone in the age group of 25-55 year olds, and it shows clearly that households have the biggest impact on the total yearly gross revenues by Cyberspace stores, primarily in situations where the woman in the household was organizing the buying of gifts, and personal particulars.
The survey conducted with possible buyers, concluded with statistics from the industry establishing that $1 spent on Online shopping for each $1.50 in retail outlets nearby the home, thus having an obvious impact on purchases in local outlets. - 15433
The main part of this group of buyers is women, young mothers to be more specific, who, as consumers, claim that they choose the Internet, so they can stay away from the crowds and don't have to spend that much time travelling around, as well as being able to set products against each other and therefor spend less money.
In 2003, adult females between 18-34 year of age comprised 15% of World Wide Web users. Together, they were responsible for 24% of sales made from perfume and cosmetic sites, 20% of clothing purchases, and 22% of the total of luxury items and jewelry.
A total of 50% of all World Wide Web purchases are made by a individual in a home where the main income comes from someone in the age group of 25-55 year olds, and it shows clearly that households have the biggest impact on the total yearly gross revenues by Cyberspace stores, primarily in situations where the woman in the household was organizing the buying of gifts, and personal particulars.
The survey conducted with possible buyers, concluded with statistics from the industry establishing that $1 spent on Online shopping for each $1.50 in retail outlets nearby the home, thus having an obvious impact on purchases in local outlets. - 15433
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