Patient testimonials for your medical spa, plastic surgery practice, or cosmetic dermatology clinic, third-party reviews and endorsements, media coverage these can all differentiate your practice, improve your image, and convince potential patients to give you a shot.
Medical spa marketing with search engine optimization (SEO), pay per click (ppc) and direct mail can put your clinic in front of potential patients, but great patient testimonials can provide the needed level of 'trust' to initiate a first phone call or walk in.
The three types of third party validation for medical spas, plastic surgeons, and cosmetic dermatologists:
Direct Patient Testimonials: You've seen this if you're not already doing it. Prominent display of your patients saying nice things about you.
Trusted Associations: FACS, ASAPS, AAD, or ASDS logos on your site are put there to build patient trust. It works. Of course, these medical associations understandably restrictive and very protective of what the consider to be their turf. This leads to less restrictive medical associations forming. The reason MAPA was formed was to add some legitimacy to a group of non-core physicians practicing cosmetic medicine.
Large Third Party Endorsements & Validations: The Botox 'Diamond Level Injector' status is an example of third party endorsement (by Botox) as are others that are run by companies trying to help their physician customers. (Medical Spa MD links to your site are also a third party endorsement.) Interestingly, many third party endorsements actually have a more favorable impact for patients searching on the web than association endorsements since the third party is often more 'relevant' to the information a patient is looking for.
These kinds of accolades or promotions from prominent third-party players can be valuable, it validates your practice and provides a level of instant comfort that you've already been checked out by someone who knows.
Changes in the way you're utilizing patient testimonials and third party endorsements can produce dramatic effects for your medical spa or cosmetic practice, over time, especially online where the vast majority of patients are searching for information before first contacting you.
Medical Spa MDs tested strategies for piling up and using real patient endorsements:
Target the places your patients already are: First and most importantly is your existing medical spa or cosmetic practice but you'll be able to reach far out into the community and gain the endorsements of other prominent businesses and individuals.
Identify third-party recognition programs from sites like MedicalSpaMD.com: These are most often paid inclusion but there are ways to get these types of third party endorsements for free, or at reduced cost.
Prepare good legal and media write-ups in advance: Media only runs two types of stories in cosmetic medicine; we found something that's fantastic and, we found out something we thought was fantastic, but now we found out that it doesn't work or it's dangerous. Uncover the ways you need to build these kinds of marketing materials so that you can use them on your own site.
Write strong cosmetic medical and human interest content with nice visuals: If your Thermage or breast augmentation before and after pictures look amateurish, you're losing paying patients. Learn how to make your before and after photos consistent and attractive.
Ensure your patient testimonials receive front page placement: Your patient testimonials should include a smiling photo, real name, and a stellar testimonial. Many patients won't want to be identified but some won't care. (These are NOT in the before and after section.) Learn how to get patient testimonials that are impressive, candid, and truthful.
Look for long, latent patient traffic, not sudden spikes, from this type of marketing: Effective use of third party endorsements and real patient testimonials work and drive patient flow, but not instantly. It's starts a trend and compounds over time.
If you're not using patient testimonials and third party endorsements to drive patient flow, start now, your medial spa, cosmetic dermatology clinic, or plastic surgery practice will benefit far into the future. - 15433
Medical spa marketing with search engine optimization (SEO), pay per click (ppc) and direct mail can put your clinic in front of potential patients, but great patient testimonials can provide the needed level of 'trust' to initiate a first phone call or walk in.
The three types of third party validation for medical spas, plastic surgeons, and cosmetic dermatologists:
Direct Patient Testimonials: You've seen this if you're not already doing it. Prominent display of your patients saying nice things about you.
Trusted Associations: FACS, ASAPS, AAD, or ASDS logos on your site are put there to build patient trust. It works. Of course, these medical associations understandably restrictive and very protective of what the consider to be their turf. This leads to less restrictive medical associations forming. The reason MAPA was formed was to add some legitimacy to a group of non-core physicians practicing cosmetic medicine.
Large Third Party Endorsements & Validations: The Botox 'Diamond Level Injector' status is an example of third party endorsement (by Botox) as are others that are run by companies trying to help their physician customers. (Medical Spa MD links to your site are also a third party endorsement.) Interestingly, many third party endorsements actually have a more favorable impact for patients searching on the web than association endorsements since the third party is often more 'relevant' to the information a patient is looking for.
These kinds of accolades or promotions from prominent third-party players can be valuable, it validates your practice and provides a level of instant comfort that you've already been checked out by someone who knows.
Changes in the way you're utilizing patient testimonials and third party endorsements can produce dramatic effects for your medical spa or cosmetic practice, over time, especially online where the vast majority of patients are searching for information before first contacting you.
Medical Spa MDs tested strategies for piling up and using real patient endorsements:
Target the places your patients already are: First and most importantly is your existing medical spa or cosmetic practice but you'll be able to reach far out into the community and gain the endorsements of other prominent businesses and individuals.
Identify third-party recognition programs from sites like MedicalSpaMD.com: These are most often paid inclusion but there are ways to get these types of third party endorsements for free, or at reduced cost.
Prepare good legal and media write-ups in advance: Media only runs two types of stories in cosmetic medicine; we found something that's fantastic and, we found out something we thought was fantastic, but now we found out that it doesn't work or it's dangerous. Uncover the ways you need to build these kinds of marketing materials so that you can use them on your own site.
Write strong cosmetic medical and human interest content with nice visuals: If your Thermage or breast augmentation before and after pictures look amateurish, you're losing paying patients. Learn how to make your before and after photos consistent and attractive.
Ensure your patient testimonials receive front page placement: Your patient testimonials should include a smiling photo, real name, and a stellar testimonial. Many patients won't want to be identified but some won't care. (These are NOT in the before and after section.) Learn how to get patient testimonials that are impressive, candid, and truthful.
Look for long, latent patient traffic, not sudden spikes, from this type of marketing: Effective use of third party endorsements and real patient testimonials work and drive patient flow, but not instantly. It's starts a trend and compounds over time.
If you're not using patient testimonials and third party endorsements to drive patient flow, start now, your medial spa, cosmetic dermatology clinic, or plastic surgery practice will benefit far into the future. - 15433
About the Author:
Download your Free Report on Marketing Real Patient Testimonials For Cosmetic Dermatologists at Medical Spa MD a growing physician community of Plastic Surgeons, Dermatologists and Aesthetic Physicians with 2,000+ Members worldwide.
