Monday, March 2, 2009

Website Promotion: Article Marketing is Your Best Bet

By Daniel Z. Kane

With eight active websites, I keep pretty busy. But, no matter how busy I get, I allocate at least four hours of my time each day to promoting my sites.

I have, literally, tried almost every known website promotion technique. Article marketing is my favorite because it is by far the most effective. But, only if it is done properly.

If you pay attention to the following suggestions, you can expect to be successful.

1. Be sure you choose a good title for your article. Make it interesting and descriptive.

2. If your article is on a serious topic or if you wish to establish yourself as an authority, avoid slang.

3. Do not waste your readers' time. Don't take two paragraphs to make a point that can be made in one.

4. Concentrate on writing articles about, or related to, the subject(s) of your website. But, write on general interest topics as well so you can get your articles in as many article directory sites as possible and maximize the number of website owners who will use them on their sites.

5. Write your author's box copy carefully, and choose your anchor text well. Be sure that the links to your site are embedded in your optimal keywords and phrases. My sites are education-related, thus I embed my links in anchor text like "accelerated degree programs", "financial aid", and "online degrees".

6. Proofread carefully. Then, do it again.

Nothing will compensate for good content. But, however good your content, aggressive promotion is required if you want people to visit your site. And, nothing works better than a well-conceived article marketing campaign. - 15433

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