This is one of my favourites and it's often overlooked. Offline traffic generation means using offline means to promote your online presence. This could include ads in print, radio, and TV media.
It works really well when you have a high average lead value because you need to offset the relatively high cost of many offline advertising methods. You can also use this strategy to augment your existing offline strategies.
We recently worked with a client here in Sydney who is in the pest control business. They use ads in the Yellow Pages; a full page ad, in fact. Now we've added at the bottom of this ad an invitation to the reader to visit their website and download a free termite control report.
Basically, if users don't call the company just based on the ad, there's a second chance to actually get their contact details on the website and use that follow-up sequence to convert them, especially for a relatively expensive and complex service delivery, such as termite control.
So basically, the overview of the process we use is to generate attention and interest, your aim is to drive traffic to your website with a carrot such as a free report or white paper. By doing this, you can capture their contact details and email address and then deliver the information and start to educate and qualify your audience using auto-responders and other types of strategies. When you do this you'll actually de-qualify the people who are not appropriate for your product and service, while making the people who are much more likely to inquire with you. So what you end up with are much more qualified inquiries and sales-ready leads.
If you operate a retail business, then you can capture names for your customer newsletter or some sort of offers that you deliver on an on-going basis. Borders Books and Music do this very well. I also noticed the other day that my local running shoes shop has an invitation to join their online newsletter printed onto every sales docket. It cost them almost nothing to do it, but it can add to the incremental number of leads that you generate on an ongoing basis. There are actually tonnes of opportunities to do this with all types of offline marketing.
Name Capture and Follow Up
Name capture and follow up marketing basically means asking for your prospect's email and other contact details so that you can stay in touch with other relevant information. It's probably the most powerful technique in online lead generation. If you can capture the attention of prospects and follow up on an ongoing basis, you can generate so many more sales ready leads.
This is also a good conversion strategy, since a higher percentage of your visitors will be people who will look into actually buying from you. This is a winning traffic generation strategy which will bring many repeat visitors to your website. - 15433
It works really well when you have a high average lead value because you need to offset the relatively high cost of many offline advertising methods. You can also use this strategy to augment your existing offline strategies.
We recently worked with a client here in Sydney who is in the pest control business. They use ads in the Yellow Pages; a full page ad, in fact. Now we've added at the bottom of this ad an invitation to the reader to visit their website and download a free termite control report.
Basically, if users don't call the company just based on the ad, there's a second chance to actually get their contact details on the website and use that follow-up sequence to convert them, especially for a relatively expensive and complex service delivery, such as termite control.
So basically, the overview of the process we use is to generate attention and interest, your aim is to drive traffic to your website with a carrot such as a free report or white paper. By doing this, you can capture their contact details and email address and then deliver the information and start to educate and qualify your audience using auto-responders and other types of strategies. When you do this you'll actually de-qualify the people who are not appropriate for your product and service, while making the people who are much more likely to inquire with you. So what you end up with are much more qualified inquiries and sales-ready leads.
If you operate a retail business, then you can capture names for your customer newsletter or some sort of offers that you deliver on an on-going basis. Borders Books and Music do this very well. I also noticed the other day that my local running shoes shop has an invitation to join their online newsletter printed onto every sales docket. It cost them almost nothing to do it, but it can add to the incremental number of leads that you generate on an ongoing basis. There are actually tonnes of opportunities to do this with all types of offline marketing.
Name Capture and Follow Up
Name capture and follow up marketing basically means asking for your prospect's email and other contact details so that you can stay in touch with other relevant information. It's probably the most powerful technique in online lead generation. If you can capture the attention of prospects and follow up on an ongoing basis, you can generate so many more sales ready leads.
This is also a good conversion strategy, since a higher percentage of your visitors will be people who will look into actually buying from you. This is a winning traffic generation strategy which will bring many repeat visitors to your website. - 15433
About the Author:
About the author: David B. Ascot can give you sales lead generation success and you will achieve more solid leads from online lead generation.
