It's easy to get bogged down in the numbers. There are a number of reasons that mass directory submissions perpetuate in the link building process, and one of them has to do with a very rational process in business - the need to focus on measurable, consistent metrics to gauge progress. Which sounds better to a manager or a client: 50 minor directory submissions or three sustainable, quality links?
Your client might be happy with the fifty small links at first, but once they realize the difference between those and the three good links, they will not be. Conducting business in this manner is irresponsible. The issue with this type of business conduct is that you are putting the focus on the number of links, regardless of quality, instead of gaining actual results with your links.
Free directories are not all alike. Some of them will approve instantly, when others will take months, or never will approve. Make sure to use good judgment when submitting to directories, making sure those directories will provide staying power for your links, while also that they stick around, and don't drop off the face of the earth after a few months.
Most importantly, do not underestimate cultivating relationships on the internet, you will gain valuable links by doing so. Write emails to webmasters that are not spammy, and to sites that are relevant to your industry. Be creative when discovering new ways to submit information to directories, instead of copying and pasting the same thing over and over.
Work on links with blogs in your industry, which sometimes have a multiplying effect. Resist getting bogged down in the numbers, find a new approach to increase effectiveness, and your clients will thank you. - 15433
Your client might be happy with the fifty small links at first, but once they realize the difference between those and the three good links, they will not be. Conducting business in this manner is irresponsible. The issue with this type of business conduct is that you are putting the focus on the number of links, regardless of quality, instead of gaining actual results with your links.
Free directories are not all alike. Some of them will approve instantly, when others will take months, or never will approve. Make sure to use good judgment when submitting to directories, making sure those directories will provide staying power for your links, while also that they stick around, and don't drop off the face of the earth after a few months.
Most importantly, do not underestimate cultivating relationships on the internet, you will gain valuable links by doing so. Write emails to webmasters that are not spammy, and to sites that are relevant to your industry. Be creative when discovering new ways to submit information to directories, instead of copying and pasting the same thing over and over.
Work on links with blogs in your industry, which sometimes have a multiplying effect. Resist getting bogged down in the numbers, find a new approach to increase effectiveness, and your clients will thank you. - 15433
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