Wednesday, November 26, 2008

Create Hundreds of Professional Landing Pages Quick and Easy

By June Carr

The world of the Internet is fast and immediate. Sales are made in an instant and downloads are expected to immediately. If the webmaster fails in any step along the way, they will immediately experience lost sales. One of the most important things to learn is how to create a professional landing page. This is the page that will capture the reader's attention, pointing them in the direction of what you want them to do.

Landing pages are actually designed with one thought in mind, to get your visitors to make a decision, preferable the decision that you want them to make. The difficulty is creating a landing page that will influence your visitor, touch upon the emotional triggers that will cause them to buy, is what separates a good landing page from a mediocre one. If your landing page is not causing the proper reaction, you either must make a change, or lose sales. The question is, will you do it by hand or use a landing page generator?

Creating a professional landing page, can either be learned, hired out, or by using software called a landing page generator. With physical landing page generator software, you can quickly create one or more versions of a professionally produced landing page.

When a visitor clicks on an ad, they need to find a landing page that answers that there need, and obvious illustration would be as follows, a potential customer clicks on an ad about dog training, only to be taken to a page about grooming your dog. While each page since the general topic "dog", it is very likely the landing page will not satisfied with the user is looking for. A landing page generator will allow you to create a dynamic and professionally looking landing page that shows the visitor exactly what they the day you want to see. A landing page should...

1. Provide the visitor with a specific answer to their question.
2. Cause a sale or a lead to be generated for you.

When you look at a properly constructed landing page, you'll see a page that leads your visitor from point A to point B, all designed to have them take the desired action. This is obviously good sales techniques, and yes, it can be learned and accomplished by hand, however it is both time consuming and challenging to get it right. Think of a landing page generator this way, an excellent programmer, a great graphic artist, a talented copywriter, combining their talents to provide you (the end user) with everything needed to craft a professional page.

There is no need to make an elaborate page full of graphics, JavaScript, and fancy web widgets; only a simple page that answers the question that the user is asking.

If you have a background in HTML, or PHP, you could probably learn to create your own landing page, and I encourage you to increase your knowledge. However, I also encourage you to use your time efficiently, and if you're testing a landing page, you'll need to create variations on a theme, possibly 10 or more pages. If you multiply that number, by 10 products, you can easily see 100 pages are needed, which are very time consuming to create. However, a landing page generator can create these same pages in minutes.

FACT: an intelligent marketer will always split test their landing page is. No matter how beautiful, or compelling a webpage may be, there is no way to know what a visitor actually likes, outperforming marketing tests. These are called split test.

There are many tools, a marketer can effectively use to increase their sales (conversion rate) and one of the most important tools is a landing page generator, used properly it can take your marketing to the next level of success. - 15433

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