Saturday, November 22, 2008

When I stopped pretending, my business took off

By John Wallen

Like almost everyone who gets into a home business, I wasted more then a couple of years pretending to run a business. Spending money, and was busy as all heck staying organized. I knew all about the compensation plan, and sat in on all the training calls.

I had all I was suppose to do completed. I was not going to fail. But the money didn't come in like it was suppose to. Every network marketer does this same thing when they start out. They spend way to much money-time in the infrastructure their going to use to make a bazillion sales.

To much energy getting set up with best office equipment, and not nearly enough on the very first sale. Even a headset for the phone, and a 800 number. The best info packets, the whole nine yards. And until they get that first sale, all that energy is just a waste.

People who think business is done in this order, "Get organized, then sell." Usually fail. People who finally realize business is really done in this order, "Sell first, then get organized." Usually win.

The problem is many people think they are twisting arms or manipulating, and can't stand being rejected. So they organize because they are scared of marketing and selling. But selling is the most rewarding part when both parties involved are satisfied, and that's what it's all about.

What really works for me and hasn't failed me to this day is, the pull approach. You position yourself as the expert so you can be of value, instead of the pushy peddler. No one likes the pushy peddler anyway.

Bringing new prospects to you will be automatic when you apply this strategy. They will want your products and see you as valuable, and this will move them closer to your opportunity as well. There is no convincing with a sales pitch. Your customers will be selling themselves instead. They see you as a person that can help, rather than a peddler. - 15433

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