Tuesday, November 25, 2008

Information Marketing Secret By Dan Kennedy: Use Multiple Media

By Neeraj Varma

Andy Duncan of netswingers.com got his start in information marketing the so-called impossible way. He interviewed the big name gurus like Tellman Knudson, Mark Joyner, Alex Mandossian, Ray Edwards, John Carleton, and Dave Lakhani, as his first project. Then he did what they did!

As part of the Future Of Information Marketing series of interviews for Dan Kennedy, Rob Toth interviewed Andy as one of the information marketers that are able to really "rake in the dough".

"I got to know a lot of successful people online and that launched my entire career", said Andy. "I went from zero to six figures in literally four months starting from scratch."

Andy's main activities are in the film business. He says it is best to start off with something that you know. Go with something you have a passion for. "I love film...story telling...I am excited about that."

Andy says "putting this all together has been a lot of fun". Andy's main objective when he interviewed the big Internet gurus was to find a way to use Internet marketing to help people in the film business.

Andy credits his success to using multi-media in his marketing efforts. He strongly believes that information marketing will be around for a long time. People need to know things and "because of the Internet you can know it very very quickly".

No matter what it is you are trying to learn to do, or sell or learn to get ahead in life, you can learn it a lot quicker with multi-media.

When you use multi-media, people absorb your ideas faster. Be sure to use audio, video, radio, TV...all of it...to drive traffic to your site. People will absorb your advertising message more quickly when they see it presented in multiple media. There is a certain synergy that is created when you advertise in multiple mediums. "Multiple mediums is the way to make it happen in a bigger way and a lot fater. - 15433

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