Putting together an e-mail list does not come easily. If you have a list of hundreds or hopefully even thousands of names, congratulations. Without doubt, achieving this goal did not come easily, but at least now you know that you have a primed list of prospect who are ready and willing to start buying your product.
But what steps do you take now? Writing your first e-mail follow-up or broadcast to your marketing list can be ten times more difficult than assembling all of those leads!
The last thing you want is for those leads on your marketing list to get turned off by an aggressive marketing technique or by reading just one marginally offensive line that sends them straight to the bottom of the page to click that "unsubscribe" link. (Groan). All that work for nothing!
A basic strategy that Responsive Tutorials suggest in their E-Mail Marketing course involves alternating between content and marketing messages. Doing so will not only improve conversion rates, but in keeping them on your list.
To illustrate, consider sending out a content message that provides value to your list. No marketing links. No pitching. Just pure value. Not only will you strengthen your relationship and increase trust, but if the next message promotes a product (especially if the product has relevance to your last e-mail), you will find that you will improve conversion rates. But what counts even more is that alternating between content and marketing will deter your marketing list from hitting the unsubscribe link.
Since your marketing list subscribers see more and more marketing e-mails dumped in their inbox every day, Responsive Tutorials teaches another great lesson: How to make sure your messages are read and not overlooked or deleted. With so many other marketers fighting for their dollars, how do you build loyalty and even anticipation for your e-mails? While this is another issue altogether, you can take very simple steps from making the formatting easier on your reader's eyes to avoiding common mistakes in writing the body of your e-mail. The end result is that your readers should turn into steady buyers.
At a price of $47, Responsive Tutorials offers a manageable, video course that is much more manageable and visual than any e-book on the market. The total running time of 48 minutes is just long-enough without being overwhelming, and is spread over 8 videos. Its best feature is its simplicity. As a bonus, Responsive offers a copy of Brad Callen's e-book, Search Engine Optimiation Made Easy, itself worth twice the price of the videos. Although Brad Callen has produced a lot of great marketing materials in the past, we are unsure about the quality of the book as it is, again, a bonus (we haven't reviewed it yet). - 15433
But what steps do you take now? Writing your first e-mail follow-up or broadcast to your marketing list can be ten times more difficult than assembling all of those leads!
The last thing you want is for those leads on your marketing list to get turned off by an aggressive marketing technique or by reading just one marginally offensive line that sends them straight to the bottom of the page to click that "unsubscribe" link. (Groan). All that work for nothing!
A basic strategy that Responsive Tutorials suggest in their E-Mail Marketing course involves alternating between content and marketing messages. Doing so will not only improve conversion rates, but in keeping them on your list.
To illustrate, consider sending out a content message that provides value to your list. No marketing links. No pitching. Just pure value. Not only will you strengthen your relationship and increase trust, but if the next message promotes a product (especially if the product has relevance to your last e-mail), you will find that you will improve conversion rates. But what counts even more is that alternating between content and marketing will deter your marketing list from hitting the unsubscribe link.
Since your marketing list subscribers see more and more marketing e-mails dumped in their inbox every day, Responsive Tutorials teaches another great lesson: How to make sure your messages are read and not overlooked or deleted. With so many other marketers fighting for their dollars, how do you build loyalty and even anticipation for your e-mails? While this is another issue altogether, you can take very simple steps from making the formatting easier on your reader's eyes to avoiding common mistakes in writing the body of your e-mail. The end result is that your readers should turn into steady buyers.
At a price of $47, Responsive Tutorials offers a manageable, video course that is much more manageable and visual than any e-book on the market. The total running time of 48 minutes is just long-enough without being overwhelming, and is spread over 8 videos. Its best feature is its simplicity. As a bonus, Responsive offers a copy of Brad Callen's e-book, Search Engine Optimiation Made Easy, itself worth twice the price of the videos. Although Brad Callen has produced a lot of great marketing materials in the past, we are unsure about the quality of the book as it is, again, a bonus (we haven't reviewed it yet). - 15433
About the Author:
Chris writes product reviews for Quote Stork. Don't forget to visit Responsive Tutorials for E-Mail Marketing Video Tutorials.
