Innovation is what marketers are always looking for. When it comes to marketing a local business, things get tougher with limited budgets and marketing channels. Catching peoples' eye, getting the right word out and creating effective viral campaigns for businesses are challenges common to any marketplace.
Local newspaper and television advertising have limitations when striving for an effective viral campaign for your business. These mediums require continuous advertising to create the desired exposure and produce results. They demand good investment on your part for both creating the advertisement and for proper execution of the campaign.
Some other effective marketing strategies simply require imagination and initiative on your part. You can get excellent results from printed T-shirts with a business logo or phrase. Another great advertising medium is viral bumper stickers. These are used world wide and are an extremely effective method of advertising. Bumper stickers are considered as effective as billboards, electronic newsletters and postcards. Essentially bumper stickers are just small mobile billboards. If someone sees your bumper sticker while driving, it could result in a sale for you and maybe a return customer or referral.
You have a bumper sticker and someone sees it on the road or in a parking lot, what does this mean? For one it means a potential customer for your business, service or product. And if you're not the only one with your bumper sticker, just think how many people will see your advertisement. The exposure grows exponentially. You can have your bumper stickers custom made anyway you like, but just a little bit of advice first...don't make it too large. Try a catchy phase or a tip or maybe support a sporting organization such as a local kids' team. Important information should feature prominently, first your organization's name then a contact point such as a website or phone number.
The more creative and innovative you are the better. Asking a customer to display your bumper stickers is a good way to gain exposure, beyond that which can be achieved normally. And by making the bumper sticker yourself you determine the catchy phase that best fits with the ethos of your business. If you support a local sports team you can use that as the theme for your bumper stickers. Ask customers if they want one when they make a purchase. You'd be surprised how many will say yes. You're marketing will reach many more people than other more costly marketing strategies.
There are other ways to make your bumper sticker more viral. Make it 'scarce' and make it a status symbol. People love that. They want to make sure they have it and show it off. More people notice your sticker, and more people want it. Use bumper stickers responsibly and smartly. The rewards will come in the form of increased profits and referring customers.
A bumper sticker is not just a sticker bearing a printed message for display on a vehicle's bumper. It's your business that is attached to these vehicles and it is being spread with the speed of your consumer's car. They take your brand with them wherever they go. - 15433
Local newspaper and television advertising have limitations when striving for an effective viral campaign for your business. These mediums require continuous advertising to create the desired exposure and produce results. They demand good investment on your part for both creating the advertisement and for proper execution of the campaign.
Some other effective marketing strategies simply require imagination and initiative on your part. You can get excellent results from printed T-shirts with a business logo or phrase. Another great advertising medium is viral bumper stickers. These are used world wide and are an extremely effective method of advertising. Bumper stickers are considered as effective as billboards, electronic newsletters and postcards. Essentially bumper stickers are just small mobile billboards. If someone sees your bumper sticker while driving, it could result in a sale for you and maybe a return customer or referral.
You have a bumper sticker and someone sees it on the road or in a parking lot, what does this mean? For one it means a potential customer for your business, service or product. And if you're not the only one with your bumper sticker, just think how many people will see your advertisement. The exposure grows exponentially. You can have your bumper stickers custom made anyway you like, but just a little bit of advice first...don't make it too large. Try a catchy phase or a tip or maybe support a sporting organization such as a local kids' team. Important information should feature prominently, first your organization's name then a contact point such as a website or phone number.
The more creative and innovative you are the better. Asking a customer to display your bumper stickers is a good way to gain exposure, beyond that which can be achieved normally. And by making the bumper sticker yourself you determine the catchy phase that best fits with the ethos of your business. If you support a local sports team you can use that as the theme for your bumper stickers. Ask customers if they want one when they make a purchase. You'd be surprised how many will say yes. You're marketing will reach many more people than other more costly marketing strategies.
There are other ways to make your bumper sticker more viral. Make it 'scarce' and make it a status symbol. People love that. They want to make sure they have it and show it off. More people notice your sticker, and more people want it. Use bumper stickers responsibly and smartly. The rewards will come in the form of increased profits and referring customers.
A bumper sticker is not just a sticker bearing a printed message for display on a vehicle's bumper. It's your business that is attached to these vehicles and it is being spread with the speed of your consumer's car. They take your brand with them wherever they go. - 15433
About the Author:
About the author: Buck Thompson offers advice on bumper stickers on his site where you can learn how to improve the effectiveness of your advertising with stickers.
