Search engine optimization, or SEO, is still a mystery to people not in the industry. It is hardly a household word. But what is always fascinating is that even within the SEO industry, there is so much gray area on how it should be done and what is or isnt ethical.
Most everyone does agree on basic guidelines though. Guidelines like high site content, receiving and giving inbound and outbound links, proper meta tags and strong organization of the site. The problem is that there is no one formula that dictates the ratio or value of each of those things, so by its nature, SEO continues to be more of an art form than a scientific method. A good SEO provider is constantly juggling and balancing between all the factors as they carefully watch the movement of the website in the rankings.
Most professional SEO providers will provide their client a level of detailed in-depth report similar to one another. But that's where much of the similarity ends. While most will not have any outright conflicting advise, their content and their approach will be different. If you polled 10 providers for reports, you'd likely get 10 different versions.
The industry is an exciting one for SEO providers. Because there's no clear cut right or wrong way, much of their work is based on inherent knowledge, experience, and a whole lot of intuitiveness. Nobody has a secret plan that will work 100% every time, and every website is different in its needs and goals. Building traffic and improving rankings are the only way a SEO provider gets a "report card". And because SEO work takes time before the effects are seen, there's almost a magical excitement present that the suspense of not knowing brings.
Because things are changing so quickly with search engines these days, it takes a professional SEO organization to keep up with where things are going. For an individual to jump into doing SEO work on his own site would require a lot of time, and a lot of faith, and an extensive undestanding of SEO. There's a reason that some professionals have a great track record and others don't. It takes experience that can only be gained through a large client base. - 15433
Most everyone does agree on basic guidelines though. Guidelines like high site content, receiving and giving inbound and outbound links, proper meta tags and strong organization of the site. The problem is that there is no one formula that dictates the ratio or value of each of those things, so by its nature, SEO continues to be more of an art form than a scientific method. A good SEO provider is constantly juggling and balancing between all the factors as they carefully watch the movement of the website in the rankings.
Most professional SEO providers will provide their client a level of detailed in-depth report similar to one another. But that's where much of the similarity ends. While most will not have any outright conflicting advise, their content and their approach will be different. If you polled 10 providers for reports, you'd likely get 10 different versions.
The industry is an exciting one for SEO providers. Because there's no clear cut right or wrong way, much of their work is based on inherent knowledge, experience, and a whole lot of intuitiveness. Nobody has a secret plan that will work 100% every time, and every website is different in its needs and goals. Building traffic and improving rankings are the only way a SEO provider gets a "report card". And because SEO work takes time before the effects are seen, there's almost a magical excitement present that the suspense of not knowing brings.
Because things are changing so quickly with search engines these days, it takes a professional SEO organization to keep up with where things are going. For an individual to jump into doing SEO work on his own site would require a lot of time, and a lot of faith, and an extensive undestanding of SEO. There's a reason that some professionals have a great track record and others don't. It takes experience that can only be gained through a large client base. - 15433
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