10. You Hired Your Neighbor's Son
So he is a electronic wiz. He plays video games, accumulates 2,000 texts on his phone a month, knows how to use the remote for your entertainment system plus took a website class in high school. You've heard that he has created a website or two and see an opportunity to save a few bucks. Sure, you can hire him for dirt cheap, but that's about what you'll end up with for your website. A few hundred dollars later, you find that the website he created has done more damage than good. You find yourself taking your URL off your business cards, stationary and email signatures. Worst of all you're missing out on potential customers and profits.
9. You Outsourced Your Work to a Near-Third-World-Country
Another tempting alternative to what might seem to be costly work inside the country. There are two reasons why this alternative is very risky and painful for you and your business. First, communication problems, you either will have a hard time understanding or being understood by your the firm or freelancer you hired and most likely will not be able to find a civil time to be able to communicate over the phone. And second, you'll find like so many have already, that you'll be promised everything and receive a small portion of what you expected.
8. You Purchased a Template and Did it Yourself.
By every right you are the leading expert of your business. You figure, "why spend money when I am the best qualified to present the business to my clients?" So you find a neat looking template and try to build the site yourself. In all honesty, there is truth behind the premise, but your execution was your failure. A good designer will know how to leverage you as the expert of your business in creating an effective design. Websites just seem so simple, but there are entire degrees in college, volumes of books and other reading materials, plus years of application that are needed to make something so simple to be so effective. Look at the ingenuity of Apple Computers, there is a reason why so few people have been able to match their prowess of simple design.
7. Your Website Design Sucks
If you don't take your business seriously, how can you expect your clients to do the same. Your visitors are looking for the latest and greatest products or services. In short, get with it, or fail.
6. You Created a Splash Page
It is starting to become rare to see these pages, for good reason. Visitors appall them, have better respect for you visitors and you'll see more of them stick around.
5. You Only Have One Page.
Limiting the time your visitors spend on your site is one problem, but giving them no reason to come back is your other problem. The Internet is about Content, and if your website lacks in this regard, don't expect your website to amount to very much.
4. Your Site Catches No Interest
If your site can't create interest in your product or services, your website will lose to the competition. Focus your attention on benefits, not features. Create page titles that make your audience want to learn more. Show how the application of your product or service will change your audiences' lives in some positive way. Design some sort of mystery that needs investigating on your site. Build your customers interest or fail.
3. You Only Hired a Web Designer/Developer.
It doesn't matter how influential, beautiful or amazing your web design or development are if you have no way of getting people to your website. When budgeting out your website, make sure to appropriate sufficient funds to attract an audience to it. It is suggested that you budget enough to build your website, and hire a Internet Market to get targeted traffic to your site. You need both to succeed.
2. Your Website is not Unique
This is why web templates can be a very dumb move. If your web design and content are generic and bland, you aren't portraying a well conceived and implemented brand image. Branding is about determining your companies persona. A well branded website builds trust with your visitors and shows competitive advantage. In short, differentiate yourself from your competitors or fail.
1. Your Website Doesn't Influence Your Visitors to a Profitable Action.
Sometimes people get so caught up in making a website that they forget the whole reason why they made it in the first place. If you didn't make your website obvious and easy for your visitors to make profitable actions, you've made it that much harder for your website to succeed. Before any design and development, you must first make a plan of how and what your website needs so your website is productive and successful. When your visitors come to your site, it should be designed in such a way that promotes your visitors to specific and measurable action. Every aspect of your site should be helping to accomplish your predetermined objectives, because without keeping this end goal in mind your visitors won't fulfill those desired objectives. - 15433
So he is a electronic wiz. He plays video games, accumulates 2,000 texts on his phone a month, knows how to use the remote for your entertainment system plus took a website class in high school. You've heard that he has created a website or two and see an opportunity to save a few bucks. Sure, you can hire him for dirt cheap, but that's about what you'll end up with for your website. A few hundred dollars later, you find that the website he created has done more damage than good. You find yourself taking your URL off your business cards, stationary and email signatures. Worst of all you're missing out on potential customers and profits.
9. You Outsourced Your Work to a Near-Third-World-Country
Another tempting alternative to what might seem to be costly work inside the country. There are two reasons why this alternative is very risky and painful for you and your business. First, communication problems, you either will have a hard time understanding or being understood by your the firm or freelancer you hired and most likely will not be able to find a civil time to be able to communicate over the phone. And second, you'll find like so many have already, that you'll be promised everything and receive a small portion of what you expected.
8. You Purchased a Template and Did it Yourself.
By every right you are the leading expert of your business. You figure, "why spend money when I am the best qualified to present the business to my clients?" So you find a neat looking template and try to build the site yourself. In all honesty, there is truth behind the premise, but your execution was your failure. A good designer will know how to leverage you as the expert of your business in creating an effective design. Websites just seem so simple, but there are entire degrees in college, volumes of books and other reading materials, plus years of application that are needed to make something so simple to be so effective. Look at the ingenuity of Apple Computers, there is a reason why so few people have been able to match their prowess of simple design.
7. Your Website Design Sucks
If you don't take your business seriously, how can you expect your clients to do the same. Your visitors are looking for the latest and greatest products or services. In short, get with it, or fail.
6. You Created a Splash Page
It is starting to become rare to see these pages, for good reason. Visitors appall them, have better respect for you visitors and you'll see more of them stick around.
5. You Only Have One Page.
Limiting the time your visitors spend on your site is one problem, but giving them no reason to come back is your other problem. The Internet is about Content, and if your website lacks in this regard, don't expect your website to amount to very much.
4. Your Site Catches No Interest
If your site can't create interest in your product or services, your website will lose to the competition. Focus your attention on benefits, not features. Create page titles that make your audience want to learn more. Show how the application of your product or service will change your audiences' lives in some positive way. Design some sort of mystery that needs investigating on your site. Build your customers interest or fail.
3. You Only Hired a Web Designer/Developer.
It doesn't matter how influential, beautiful or amazing your web design or development are if you have no way of getting people to your website. When budgeting out your website, make sure to appropriate sufficient funds to attract an audience to it. It is suggested that you budget enough to build your website, and hire a Internet Market to get targeted traffic to your site. You need both to succeed.
2. Your Website is not Unique
This is why web templates can be a very dumb move. If your web design and content are generic and bland, you aren't portraying a well conceived and implemented brand image. Branding is about determining your companies persona. A well branded website builds trust with your visitors and shows competitive advantage. In short, differentiate yourself from your competitors or fail.
1. Your Website Doesn't Influence Your Visitors to a Profitable Action.
Sometimes people get so caught up in making a website that they forget the whole reason why they made it in the first place. If you didn't make your website obvious and easy for your visitors to make profitable actions, you've made it that much harder for your website to succeed. Before any design and development, you must first make a plan of how and what your website needs so your website is productive and successful. When your visitors come to your site, it should be designed in such a way that promotes your visitors to specific and measurable action. Every aspect of your site should be helping to accomplish your predetermined objectives, because without keeping this end goal in mind your visitors won't fulfill those desired objectives. - 15433
About the Author:
Writer, Speaker and Expert Web Designer and Internet Marketer, Matthew Henage, is a leading expert in building profitable websites. Henage is the CEO of Utah website design company, Superior Design Inc., a premier website design firm in Utah.
