In sales, customer are your lifeline. Therefore, you need to maintain contact with them for many purposes. You can contact them for feedback survey, product updates, or upcoming promotional events.
The potential of MLM / Network Marketing online is tremendous, but the difference in geographical regions makes it difficult to connect with your downlines real time. But this difference can be easily solved by Email Marketing.
Before you can contact your customers, you need to have their contact. Doing business online, the main contact information is usually the Email address. You can collect email addresses through your website through a squeeze page or opt-in page. The main advantage is that the leads are targeted.
The leads collected will make up your future sale. In order to close a sale with them in future, you need to let then know you. You can do this by building your brand image. This can be done through advertisements through emails. What makes branding so important is the customer perception. Like Apple, they have successfully created a fantastic branding for its products. When people think of Mp3, they think of Ipod.
In order to maximise the results of your Email Marketing Campaign, you need to do more than just sending them information. There are more things to take note when you start your Email Marketing Campaign.
Email Pro
When composing email-messages, you need to keep in mind some points to make your emails look more professional.
- Who is it from?
People will see who sent them the email before opening them. This makes your email address very important. To look more professional, please refrain from using free email accounts like @gmail, @yahoo or @hotmail. Use something that your customer recognizes, such as your name or company name. e.g. support @yourcompanyname.com. Most hosting package gives you a number of emails account you can create under your own domain name.
The next factor to take note is your subject line. Keep it clear, concise, and under 50 words. You can try to create interest in readers in your subject line.
- Body
In the Main body in your email, quickly identify yourself, and proceed to the main purpose of the email. If someone referred them to you, state the source of referral. Limit the use of fanciful pictures, make your email look profesisonal, unless you have a special style you portray in your website, keep it professional.
Increase The Effectiveness of Your Email
Increasing the effectiveness of your emails means to increase action rate. Action in terms of the people reading the emails to visiting the website. Here are 6 tips on how to improve your emails to increase your conversion rates.
- Brand yourself/ The Company
Whatever you are marketing, you need to brand yourself or your website so that it will leave a deep impression in people in order to differentiate yourself from the rest. Use the branding you created. Use it in all your emails in the subject line so people can recognise you.
- Honesty
Be honest in your subject line. Don't trick them to opening the email with misleading or false information. Be cautioned that it is a requirement to state accurate subject line.
- Create urgency to take action
Creating a sense of urgency will make the reader make a decision. You can instill the sense of urgency in readers by using words like "for the first 50 customers, Limited time, early bird discount" in the email to make readers feel the need to take action soon.
- Entice them
To further entice them to read our email, you can also give them some benefite to do so. Everybody likes free stuffs. Include a gift in your subject line to entice them to open the email. Some examples are; Get your free E-Book, Redeem your free trial, etc...
- Keep to the limit
In your text, avoid using too many bold, capital letters, bright colors, and punctuation (referring to ! ). For the simplest reason, it makes your text very confusing and distracting. It also triggers spiders and filter to classify it as SPAM.
- Simple and Sweet
Different purpose of email requires you to use different strategy in your emails. But as a general rule, keep your email simple and sweet. Nobody likes to read a long and wordy email. You should keep your email to the main point. If you have too much information to give, it will probably better if you give a short introduction in the email and add a link for people to click to read the full article.
*P.S Take note that it is a mandatory requirement to include an "unsubscribe tab" in your emails. - 15433
The potential of MLM / Network Marketing online is tremendous, but the difference in geographical regions makes it difficult to connect with your downlines real time. But this difference can be easily solved by Email Marketing.
Before you can contact your customers, you need to have their contact. Doing business online, the main contact information is usually the Email address. You can collect email addresses through your website through a squeeze page or opt-in page. The main advantage is that the leads are targeted.
The leads collected will make up your future sale. In order to close a sale with them in future, you need to let then know you. You can do this by building your brand image. This can be done through advertisements through emails. What makes branding so important is the customer perception. Like Apple, they have successfully created a fantastic branding for its products. When people think of Mp3, they think of Ipod.
In order to maximise the results of your Email Marketing Campaign, you need to do more than just sending them information. There are more things to take note when you start your Email Marketing Campaign.
Email Pro
When composing email-messages, you need to keep in mind some points to make your emails look more professional.
- Who is it from?
People will see who sent them the email before opening them. This makes your email address very important. To look more professional, please refrain from using free email accounts like @gmail, @yahoo or @hotmail. Use something that your customer recognizes, such as your name or company name. e.g. support @yourcompanyname.com. Most hosting package gives you a number of emails account you can create under your own domain name.
The next factor to take note is your subject line. Keep it clear, concise, and under 50 words. You can try to create interest in readers in your subject line.
- Body
In the Main body in your email, quickly identify yourself, and proceed to the main purpose of the email. If someone referred them to you, state the source of referral. Limit the use of fanciful pictures, make your email look profesisonal, unless you have a special style you portray in your website, keep it professional.
Increase The Effectiveness of Your Email
Increasing the effectiveness of your emails means to increase action rate. Action in terms of the people reading the emails to visiting the website. Here are 6 tips on how to improve your emails to increase your conversion rates.
- Brand yourself/ The Company
Whatever you are marketing, you need to brand yourself or your website so that it will leave a deep impression in people in order to differentiate yourself from the rest. Use the branding you created. Use it in all your emails in the subject line so people can recognise you.
- Honesty
Be honest in your subject line. Don't trick them to opening the email with misleading or false information. Be cautioned that it is a requirement to state accurate subject line.
- Create urgency to take action
Creating a sense of urgency will make the reader make a decision. You can instill the sense of urgency in readers by using words like "for the first 50 customers, Limited time, early bird discount" in the email to make readers feel the need to take action soon.
- Entice them
To further entice them to read our email, you can also give them some benefite to do so. Everybody likes free stuffs. Include a gift in your subject line to entice them to open the email. Some examples are; Get your free E-Book, Redeem your free trial, etc...
- Keep to the limit
In your text, avoid using too many bold, capital letters, bright colors, and punctuation (referring to ! ). For the simplest reason, it makes your text very confusing and distracting. It also triggers spiders and filter to classify it as SPAM.
- Simple and Sweet
Different purpose of email requires you to use different strategy in your emails. But as a general rule, keep your email simple and sweet. Nobody likes to read a long and wordy email. You should keep your email to the main point. If you have too much information to give, it will probably better if you give a short introduction in the email and add a link for people to click to read the full article.
*P.S Take note that it is a mandatory requirement to include an "unsubscribe tab" in your emails. - 15433
About the Author:
MLM Absolute is a learning portal for MLMers/ Network & Internet marketers who are sincere in achieving success in the online marketing career. Visit us to know more about Email Marketing, click here to find out more. We bet you will like it!
