Wednesday, December 24, 2008

Using Blogs for Profits

By Randy The Hermit

There are quite a few ways that you can create an income from your blog. I will cover a couple here.

One of the most common ways is to sell advertising to companies and / or individuals that have a product or service that matchs your niche.

A similar but different method is to blog on a certain topic or in a certain niche wher you can suggest products or services to your readers in exchange for a commission.

Both kinds of blogs can make a lot of money, especially if the creator has a keen mind for marketing.

If your main goal is to sell advertising, you can either you can use a third party system to generate your income or recruit your advertisers yourself and keep all the money.

With the first method, you can find third party services like Google Adsense and Yahoo! Publisher Network that almost instantly provide advertising for your blog.

This saves you the work of finding prospects and recruiting them to your advertising program.

But the income generated by using the third party services can be a lot lower then most bloggers expected.

Selling advertising directly to companies who want to put banner ads or sponsored links on your blog can take quite a bit of time, but it is often fairly lucrative.

If you are working in a niche that you know well the first thing you should do is try to contact others in that niche that you think might benefit from advertising on your blog.

People who have a strong background in sales and are experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies.

With either of these methods you might run accross the problem of not having enough readers. To make profits with the third party system and/or to attract sponsors you will usually need to have established either a fair amount of readers or a good search engine placement.

Today people, companies and even politicians are aware of the power of a blog and they are all trying to carve out their own little section of the blogosphere.

Some companies have their own blogs that they run in house to provide information about their products and services.

Sometimes companies will look for bloggers with experience to design a blog specifically for them that either builds a relationship for the customer or creates brand recognition or works as a presell for their products.

More than one writer who never even dreamed that he or she could make money blogging has been approached by a company and offered quite a pretty penny for this kind of gig. - 15433

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