Credibility is one of the most important factors in converting website visitors into enquirers. It's the nature of marketing pitches to make claims or promises about what you do and the results you can achieve. But getting website visitors to believe what you say is the key to generating more leads and expanding your online sales pipeline.
Study these suggestions to improve the integrity of your website and make each prospect's visit a profit:
Strategy #1: Express the reasons
Explain why you claim that your site can provide quality products and services. It will help the customers learn information about the site and trust the message you posted.
e.g. If you pitch yourself as "The Lowest Priced Luggage Retailer in Australia", explain the reasons why this is so.
* Explain that you avail discounted bulk purchases and show pictures of the containers containing your purchases.
* Lower overhead as carried out by lower expenses should also be noted as cause of low prices.
* Expound the objective of selling at lower margins and the proposal of selling great volumes.
* Rationalise the lower price by pointing out that most of the business is through internet and that many costs are avoided.
Start explaining the rationale behind what you do and watch your credibility and conversions climb. Remember that it's also important to explain the rationale behind a particular OFFER (especially discounts or sales). A Jay Abraham marketing aphorism that has always stuck with me is "You can't discount your way out of a marketing problem - you need to educate your way out".
Strategy #2: Your site should display case studies and testimonials
Case studies and testimonials of customers are the best sections in the site to boost it's credibility.
Case Studies are the prevailing examples or illustration of a specific instance that you or your product had passed on to the customer. Take note that buyers do not patronise the products alone, but most importantly the RESULTS.
It goes without saying that your testimonials need to be genuine. Some sites feature testimonials that sound, well, fake. They use too many superlatives and read like they've been ripped from the pages of a Hollywood B-movie script.
One of the best ways to accumulate a file of Case Studies is to provide your clients with a few guiding questions and have them respon in their own words. This will produce testimonials that sound authentic and "ring tue" to the reader.
Most of the time, testimonials from customers are featured in standard ways making the customers ignore this important section of the website. Noticeable promotion of this section would influence them to respond accordingly.
You can "Exponentialise" a Testimonial or Case Study by:
* Designing a creative headline
* Display it in a Johnson Box.
* Making graphics for key phrases and results.
* Posting pictures and audio or video streams.
* Inserting logos and trademarks of clients.
* Showing graphs, scanned documents, screenshots or other visual representations of results.
Strategy #3: Association Indicators, Qualification, and Membership Certifications
Certifications and indicators of membership in established associations can also be displayed in the website. It will not only enhance the credibility of your site and industry, but will also constitute endorsements from a third party.
Official recognitions as verified by distinguished certifications such as ISO 9001 will be clearly recognised by your visitors. Some may come out unknown; it is your duty to EDUCATE and inform the clients about it. Here are a few tips to do that:
* Give proper details of the membership and certification.
* Explain the process or what you had to go through to be certified
* Explain the context of the certification (e.g. "Marketing Results is one of only 16 Google Adwords Qualified Companies in Australia)
* Clarify to the customers how it will benefit them.
Certifications and qualifications are helpful in your goal of giving satisfaction to customers. It will not only boost your integrity, it will also lift the perception of your customers towards the site and the industry.
Strategy #4: Awards and Recognitions
Holding an award will elevate your reputation and lift up your stand among other competitors. But obtaining one does not mean you do not need more improvements. Use this award as an inspiration to further render high quality products and services.
One example is the Combo IT's "Awards" page providing particulars of the awards they have won; the page also includes nomination to the prestigious BRW Fast 100 list. Combo is highly respected not only because of the prestige of the awards, but the quality performance and services the company has executed.
Strategy #5: 3rd Party Verification Services
Verisign, the Better Business Bureau and HackerSafe are services that assure the legitimacy of the business policies and customer services. Look for the well-known ones with enough recognition for better credibility of your website. - 15433
Study these suggestions to improve the integrity of your website and make each prospect's visit a profit:
Strategy #1: Express the reasons
Explain why you claim that your site can provide quality products and services. It will help the customers learn information about the site and trust the message you posted.
e.g. If you pitch yourself as "The Lowest Priced Luggage Retailer in Australia", explain the reasons why this is so.
* Explain that you avail discounted bulk purchases and show pictures of the containers containing your purchases.
* Lower overhead as carried out by lower expenses should also be noted as cause of low prices.
* Expound the objective of selling at lower margins and the proposal of selling great volumes.
* Rationalise the lower price by pointing out that most of the business is through internet and that many costs are avoided.
Start explaining the rationale behind what you do and watch your credibility and conversions climb. Remember that it's also important to explain the rationale behind a particular OFFER (especially discounts or sales). A Jay Abraham marketing aphorism that has always stuck with me is "You can't discount your way out of a marketing problem - you need to educate your way out".
Strategy #2: Your site should display case studies and testimonials
Case studies and testimonials of customers are the best sections in the site to boost it's credibility.
Case Studies are the prevailing examples or illustration of a specific instance that you or your product had passed on to the customer. Take note that buyers do not patronise the products alone, but most importantly the RESULTS.
It goes without saying that your testimonials need to be genuine. Some sites feature testimonials that sound, well, fake. They use too many superlatives and read like they've been ripped from the pages of a Hollywood B-movie script.
One of the best ways to accumulate a file of Case Studies is to provide your clients with a few guiding questions and have them respon in their own words. This will produce testimonials that sound authentic and "ring tue" to the reader.
Most of the time, testimonials from customers are featured in standard ways making the customers ignore this important section of the website. Noticeable promotion of this section would influence them to respond accordingly.
You can "Exponentialise" a Testimonial or Case Study by:
* Designing a creative headline
* Display it in a Johnson Box.
* Making graphics for key phrases and results.
* Posting pictures and audio or video streams.
* Inserting logos and trademarks of clients.
* Showing graphs, scanned documents, screenshots or other visual representations of results.
Strategy #3: Association Indicators, Qualification, and Membership Certifications
Certifications and indicators of membership in established associations can also be displayed in the website. It will not only enhance the credibility of your site and industry, but will also constitute endorsements from a third party.
Official recognitions as verified by distinguished certifications such as ISO 9001 will be clearly recognised by your visitors. Some may come out unknown; it is your duty to EDUCATE and inform the clients about it. Here are a few tips to do that:
* Give proper details of the membership and certification.
* Explain the process or what you had to go through to be certified
* Explain the context of the certification (e.g. "Marketing Results is one of only 16 Google Adwords Qualified Companies in Australia)
* Clarify to the customers how it will benefit them.
Certifications and qualifications are helpful in your goal of giving satisfaction to customers. It will not only boost your integrity, it will also lift the perception of your customers towards the site and the industry.
Strategy #4: Awards and Recognitions
Holding an award will elevate your reputation and lift up your stand among other competitors. But obtaining one does not mean you do not need more improvements. Use this award as an inspiration to further render high quality products and services.
One example is the Combo IT's "Awards" page providing particulars of the awards they have won; the page also includes nomination to the prestigious BRW Fast 100 list. Combo is highly respected not only because of the prestige of the awards, but the quality performance and services the company has executed.
Strategy #5: 3rd Party Verification Services
Verisign, the Better Business Bureau and HackerSafe are services that assure the legitimacy of the business policies and customer services. Look for the well-known ones with enough recognition for better credibility of your website. - 15433
About the Author:
About the author: David B. Ascot offers advice on sales lead generation strategies that will assist your business to benefit from profitable online lead generation.
