When thinking about search engine optimization and where to begin, think about on-page optimization. Although off-page optimization is essential for improving your Google rankings, on-page techniques can be used to build a strong SEO foundation and support good results on Yahoo!, MSN, and other major search portals.
Below are a few helpful search engine optimization strategies you can use right now to make your web site more accessible to search engines and as a result, improve your search engine rankings.
Optimize Your Website Name. If you have not yet picked a URL for your website then consider purchasing one that includes your keyword but is broad enough to represent your business. Additionally, try to find a website name that is memorable. This helps with word of mouth and repeat visitors. Include your main broad keyword into your URL.
Optimize Your Page Title. Develop a website title that is relevant to your site and is limited to only 60 characters in length. The reason you want to limit the size of your title is because larger titles cannot be fully displayed on search engine results. You do not want your titles to be cut off when browsers are searching.
The first title or headline that appears on your web page should include your keywords. It is best to have this title display with an H1 tag which signals each search engine as to the importance of the content being displayed. The sub text should be presented with an H2 or H3 tag. This shows the search engines how important your keywords are and helps them promote the key elements of your web page.
Optimize Your Meta Tags. Search engine optimization experts debate the value of meta tags for search engine ranking enhancement. I can tell you that meta tags include a variety of tags including title, description, and keywords. Even though meta tags are less important that it was many years ago, it still plays an important role in optimization.
Meta tags are used as a starting point and reference for search engines seeking to rank your website. Your meta tags need to be aligned to web site content and include your most important keywords. I suggest limiting your keywords to twelve and limiting your description to about 150 words. By doing so you eliminate the chance that a search engine considers your content as questionable.
Optimize your keyword density. Keyword density is an important factor in search engine rankings. Your keyword density should be no more than 5 percent on any given page. Instead of focusing on keyword density alone, you are better off focusing on the placement of your keywords and treatment of your keywords. Focus on H1 and H2 tags and place keywords through out your web page. You should have an instance of each keyword phrase in bold, italics, and underlined to complete your on-page optimization effort.
Vary Your Keywords. The last piece for us to focus on in the area of on-page optimization is keyword density. Instead of cramming your web page with the same keyword phrase again and again, you must use variety. A great way to do this is by adding a word or two before your keyword phrase and after it. This strategy is important because it shows search engines that your website is focused and not trying to manipulate the rankings.
The most important part of any SEO effort is to make your website appear natural and have a good flow. You want to make sure that your site presents valuable content and follows on-page optimization best practices. Use these suggestions as a guide, you will be on your way to a fully optimized website. - 15433
Below are a few helpful search engine optimization strategies you can use right now to make your web site more accessible to search engines and as a result, improve your search engine rankings.
Optimize Your Website Name. If you have not yet picked a URL for your website then consider purchasing one that includes your keyword but is broad enough to represent your business. Additionally, try to find a website name that is memorable. This helps with word of mouth and repeat visitors. Include your main broad keyword into your URL.
Optimize Your Page Title. Develop a website title that is relevant to your site and is limited to only 60 characters in length. The reason you want to limit the size of your title is because larger titles cannot be fully displayed on search engine results. You do not want your titles to be cut off when browsers are searching.
The first title or headline that appears on your web page should include your keywords. It is best to have this title display with an H1 tag which signals each search engine as to the importance of the content being displayed. The sub text should be presented with an H2 or H3 tag. This shows the search engines how important your keywords are and helps them promote the key elements of your web page.
Optimize Your Meta Tags. Search engine optimization experts debate the value of meta tags for search engine ranking enhancement. I can tell you that meta tags include a variety of tags including title, description, and keywords. Even though meta tags are less important that it was many years ago, it still plays an important role in optimization.
Meta tags are used as a starting point and reference for search engines seeking to rank your website. Your meta tags need to be aligned to web site content and include your most important keywords. I suggest limiting your keywords to twelve and limiting your description to about 150 words. By doing so you eliminate the chance that a search engine considers your content as questionable.
Optimize your keyword density. Keyword density is an important factor in search engine rankings. Your keyword density should be no more than 5 percent on any given page. Instead of focusing on keyword density alone, you are better off focusing on the placement of your keywords and treatment of your keywords. Focus on H1 and H2 tags and place keywords through out your web page. You should have an instance of each keyword phrase in bold, italics, and underlined to complete your on-page optimization effort.
Vary Your Keywords. The last piece for us to focus on in the area of on-page optimization is keyword density. Instead of cramming your web page with the same keyword phrase again and again, you must use variety. A great way to do this is by adding a word or two before your keyword phrase and after it. This strategy is important because it shows search engines that your website is focused and not trying to manipulate the rankings.
The most important part of any SEO effort is to make your website appear natural and have a good flow. You want to make sure that your site presents valuable content and follows on-page optimization best practices. Use these suggestions as a guide, you will be on your way to a fully optimized website. - 15433
About the Author:
Michael Fleischner is a marketing professional and can show you Tips to improve search engine ranking. Learn more about his proven strategies at the Good marketing tip blog. Michael has been featured on the TODAY Show and other major media.
