Friday, February 27, 2009

Marketing Chiropractic with Facebook

By Matthew Loop DC

Since Facebook is still young and new in many ways, its rate of explosion over the past few years has been uncanny. Like many other social media sites and networks, theres an unparalleled capacity for connecting with highly targeted people that can be interested in your chiropractic practice. It is an unbeatably powerful form of leverage on the internet. Many companies know this is true, and are raising hell to get a piece of the action.

Did you hear about Google, Yahoo, and Microsoft having a huge bidding extravaganza to buy just a small piece of Facebooks universal popularity? Well its true. Microsoft was finally the victor, spending 240 million dollars for a tiny 2% of Facebook! What does this have to do with chiropractic marketing, you ask? The big guys know what they're doing, and that should clue you into the power that Facebook holds in store for chiropractic marketing and your business as well. Facebook is nearly worth 15 billion, and you too can have a piece of the pie.

When I first began teaching social networking and social media marketing to chiropractors 3 three years ago, Myspace was the big-boy on the block and Facebook was only for college students. The score has been evened, though, as Facebook opened up globally to everyone and now is a major competitor. Myspace has actually copied many things from it's cut-throat competitor including the addition of live-feeds and separate and distinct applications. Chiropractors have never had a better opportunity like right now to brand themselves and reap massive financial rewards social networks like this.

So, why have I been "shouting on the roof-tops" about the goldmine of social media websites like Facebook for years? In case you are unaware, Facebook has over 140 million active members at this moment and is growing by more than 200,000 new users daily! That type of swirling buzz should grab any business owner or entrepreneurs attention very quick.

When it comes specifically to chiropractic marketing, you're able to connect with countless people in your community and successfully brand yourself in a way that is appealing and personable. People are going to begin to come to you with their health problems, because they have seen you and feel that they trust you. This means that social media sites will actively help you draw tons of new patients through your doors each month.

Not only is this form of chiropractic marketing totally free, but its also a fun and exciting process. Connect with people across the globe with keyword specific marketing. I have friends who have had great success selling their books by marketing for highly targeted niches and people of certain literary interests. This is just the beginning of whats possible. Make your profile personal with photos, songs, and videos that you enjoy. Poke people and send messages to others who enjoy the same hobbies and activities.

When the big guns like Google and Microsoft see a tidal wave coming, you better believe they're seeing correctly. They see the profits about to pour in from Facebook, and they're acting accordingly. This means that chiropractors can ride that wave as well. Start by creating your first account on Facebook and getting to know the site.

Join groups on these social media sites that you identify with and share your story with the world. When you not only sell your practice but also sell yourself as a product, you will have much more success. Brand yourself and clearly establish yourself as the leader in your field, building credibility and respect. Soon people will follow the leader, and walk through your doors needing your services. - 15433

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