Saturday, February 28, 2009

Money saving tips when buying custom presentation folders

By Chris Higgins

Presentation folders are a great way to promote your business and present a professional image. To make sure your presentation folders have the impact you want keep these 5 tips in mind before ordering your custom presentation folders.

Make sure the presentation folder is the right size. A custom presentation folder is just that, custom, which means you can choose any size you want. For some business uses a legal size folder is just right. whereas in other applications a mini folder is the way to go. Standard templates are available in small, medium, and oversize folders if necessary you can even choose a three panel folder with three separate pockets. Choosing the right size up front will ensure the finished presentation folder works the way you want.

Get the right number of pockets. Do you need two pockets or is a single pocket enough, for that matter maybe you need three pockets in which case a tri-fold presentation folder may be the way to go. Think about what you plan to put in the folder and how the customer may use it, if a single pocket is enough then the cost should be less, a single pocket means less material and less material means less cost.

How will the presentation folder be used and what are you putting inside? The goal is to create a folder that portrays your professional image so make sure that whatever goes inside fits and can be easily organized without changing the shape of the folder. If you have a lot of material to include think about box pockets, expanding pockets or even an expanding spine.

Choose the right paper. This ties in with the image you want to project and the other printed material you already use. There are numerous paper stocks available from glossy to matte finish, to rich linen textured stocks. Choose the right paper, based on the image you are trying to project and the other corporate identification material you already use.

The primary function of a custom presentation folder is to package information about your company while increasing brand awareness. If you create a presentation folder that looks different or doesn't match the overall theme of all your other material then what have you gained. a custom presentation folder is an important part of your marketing and image make sure that when a customer sees your folder they immediately think of your company.

A presentation folder is a marketing piece you'll proudly give to customers and prospects use these 5 tips to ensure it provides the highest impact and return on investment. - 15433

About the Author: